New strategies to target reluctant buyers

By Dave Lieber
Member/NSA-North Texas
I’m finding that audiences today (and I write this in late February 2009), at least in my area of Dallas-Fort Worth, are still upbeat, generally hopeful, but also fearful of the future. They want help and guidance. Who better than you?
In recent weeks, I’ve found that they will listen to a speaker, [...]

How to Define Your Brand Promise

In tough economic times, the strong survive, but the wise thrive. Wisdom comes from examining your own business practices, and pushing for constant improvement.

Use WordPress to create your own Member site

I am a recent graduate of a Pro-Track class.  During the year, we were taught the importance of blogging, pod casting, and having a web presence. For me, building a website is second nature, but I realize that it’s sometimes paralyzing to others. If building a website becomes paralyzing, many end [...]

The human touch

The human touch
By Dave Lieber
Fort Worth Star-Telegram Columnist
WatchdogNation.com
Tough times. Selling anything? Good luck.
So I conducted a little experiment. What does it take to sell in today’s business climate?
Here’s what I did: Asked four area businesses to take part in a December sales contest. Whoever sold the most copies of my new book wins a $100 [...]

R U Conxd?

Ever wonder how we all became so technologically saavy, and yet when it comes to connecting, person to person, we seem to miss the mark so often? Un-answered email messages, voice-mail auto deletions, “TME” (Total Mailbox Erasures) and more. It’s so funny, how we don’t talk anymore!